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Much like the old Pebble watches, the Amazfit Bip uses a transflective color display that's like an old color Game Boy (before the back-lit ones). It gets better the more direct light is on it. In bright sun, it's wonderful. In dimmer light, it's a little tougher to read, but there is a backlight that kicks in when you raise the watch up or press the side button. Great watches and great reviews.